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Category: Knowledge Base

The 16 Basic Desires

As a company, we believe that understanding our client’s prospects on a deeper level is essential to the creative process. We start by examining the

PAS: Pain, Agitation, Solution

Start every sales message by understanding the concept of PAS: Pain, Agitation, Solution.  (hats off to Thrive Themes for the link) PAIN: Start by identifying

What Is Price Anchoring?

Right before your prospect sees the price of your offering you want to begin talking about the value so that when they finally see the