The 16 Basic Desires As a company, we believe that understanding our client’s prospects on a deeper level is essential to the creative process. We start by examining the May 30, 2022 No Comments
PAS: Pain, Agitation, Solution Start every sales message by understanding the concept of PAS: Pain, Agitation, Solution. (hats off to Thrive Themes for the link) PAIN: Start by identifying June 12, 2021 No Comments
What Is Price Anchoring? Right before your prospect sees the price of your offering you want to begin talking about the value so that when they finally see the May 14, 2021 No Comments